The Competition

I've spent many years researching competition. Today I learned that my jewelry competition is much like the competitors LTF had in the health club market. The draw from the same pool...but not really.
A VERY last minute opportunity to set up a display at a Holiday Boutique at the Axle's restaurant in Loretto dropped itself in my lap Wednesday. Thursday night I set up shop and discovered how crazy an event like that is. It's hard to have one on one with people because they are "drive by" browsing. No time to get to know them, a totally different beast. ;o) It was fun and I got to know other women doing other direct sale businesses like mine. Round two of the Holiday boutique was this afternoon. I showed up late (because my husband was hunting) and didn't have a place to set up when I got there. A small table with food on it was cleared. Humbling. ;o) In the large spot I was in Thursday night was one of my competitors, Silpata. I've heard of them and seen some of their jewelry. Even though it is nice stuff and she had a good spread, I realized that we aren't really in the same league. Cool! I really love my Stella & Dot the same way I love LTF and believe in the product/company. In my mind there really is no competition. ;o)